This is our logo for London, our home. We started thinking about how some other cities have much better PR... A lot of people love London, but for some reason they're not likely to say it on their sleeves. London is filled with excellent design, but it lacks a proud logo to rival Milton Glaser's iconic love for New York. This was our modest response. The reference to history probably comes from our fondness for London historians and thinkers such as Peter Ackroyd, Ed Gilinert and Iain Sinclair. The "established" theme jokingly points to the current corporate culture, drawing a contrast between epochal history and ephemeral fads. Now available in badges, with totes and tees to follow.
